a brand called 'Charlie'

Now I know that everyone is not a Charlie Sheen fan, he can be a bit of a dick head from time to time, and he is quite 'blokey'. He does, however, have the most awesome brand = himself.

Charlie is the unequivocal, in your face, bad-ass kid who every other kid hates to love. His Linked In profile lists his job title as Winner At Life. His specialities = Tiger Blood Producer. Warlock Master. His Experience [1965-present] = Team Sheen [Entertainment Industry].

This is Charlie's appeal -- his magnetism -- his brand. And it 'works' because deep down inside every one of us there is a Charlie Sheen [a sleeping tiger within, as we vicariously live out our lives through Charlie's bravado].

That doesn't mean we all want to do the things Charlie Sheen does. It just means we all want to be a little more like 'Charlie'. Like Charlie, we all want to be own person, who does his own thing, in his own way. And if you don't like it, sucks to you! [and fuck you too]

There's a tweet going around that says "when I die I want Charlie's life to flash before my eyes".

My response to that tweet is "when I die I don't want Charlie's life to flash before my eyes". And I reckon that's what Charlie would want too.